TEN unveils our new brand identity

11 Apr, 2025

This April, TEN is excited to announce the official launch of our new brand identity, marking a significant milestone in our evolution in meeting the growing needs of the energy industry. Our new logo features three distinct triangles, symbolising strength, support, and the solid foundation of our three core business streams – Tools, Line Materials, and Machinery. At its centre, the intertwined infinity symbol reflects our open network, the synergy between our business units, and our never-ending commitment to shaping the future of the energy industry.

Our mission

At TEN, we live by a clear mission — deliver quality, prioritise safety, and always put the customer at the centre of what we do. We pride ourselves on showing up with solutions not just product for our customers projects across the energy infrastructure lifecycle.

From humble beginnings to an industry leader

From humble beginnings in 1998, today TEN has grown to be Australia’s leading supplier of tools & equipment, network line materials and stringing machinery for the energy sector. But we are more than a supplier — we’re a technical collaborator, trusted by utilities, contractors, and infrastructure players to deliver safe, value adding, quality solutions that keep the lights on across the nation.

It all started with a simple idea: offer better gear, backed by deep industry knowledge, and do it with integrity. Fast forward to today, and that idea has evolved into a nationwide business built on partnership. We work hand-in-hand with global suppliers, customers, and industry experts to bring innovation and reliability to the forefront of energy infrastructure.

Partner with us

We bring more than just products to the table. We bring technical depth, honest advice, and a customer-first culture. Our team of engineers, sales specialists, and support staff work side-by-side with clients to solve problems, meet deadlines, and deliver safer, quality outcomes.

With national coverage, exclusive global supply partnerships, and the most comprehensive product and equipment range in the industry — TEN has your back.

Get in touch to find out how we can support your project needs.